About us

“At Fresh, we are passionate about delivering the highest-quality beverages while respecting nature and promoting health. Since 1992, we have been dedicated to selecting only the best ingredients to create our range of refreshing and natural products that are always yours to enjoy. Our modern factory, built in 2006 and located on a 40,000m² site, meets the highest European standards for quality and safety. We use aseptic packaging to ensure the stability and freshness of our products, and our ISO 9001:2000  and H.A.A.C.P certifications demonstrate our commitment to excellence in production and food safety. Our knowledgeable and dedicated staff is constantly striving to improve our products and services, and our partnerships with sustainable European suppliers ensure the ongoing quality of our ingredients. We are proud to offer Albanian families and consumers the highest-quality, safest, and most delicious beverages on the Albanian market.”



Factory Facilities

Our state-of-the-art factory, located on the Gjirokaster – Kakavi highway just 15km from Gjirokastra, is a testament to our 

commitment to sustainability & innovation. Built with the latest technology and designed to minimize our environmental impact, our 15,000m² facility houses modern machinery and highly experienced staff who oversee every stage of production, from sourcing the freshest ingredients to delivering our products to consumers. Our focus on quality and innovation is reflected in every product we make, and we are proud to use the natural wealth of the area, including crystal-clear water and delicious fruits, to create unique and delicious flavors. Our goal is to preserve not only the traditional and family values that inspire us, but also the natural environment that sustains us, ensuring that our products are always of the highest quality and delivered with care.



Quality Control

At our company, quality control is a top priority. Our internal laboratory is equipped with state-of-the-art equipment and highly trained staff who conduct daily bacteriological and chemical-physical checks to ensure the consistent quality and taste of our products. Our production process starts with purifying water using ozone, which eliminates 99.99% of germs and bacteria. The water then passes through a UV system and fine filters with pores up to 1µm to remove any remaining impurities. Salts are removed through reverse osmosis, and metal detectors ensure that the final product is free of any metal contaminants. We take the cleanliness of our production line seriously and use certified detergents to clean and disinfect it regularly. Our cleaning procedures follow the CIP system to maintain the highest levels of hygiene and safety.

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